Erin Lackey graduated from Middlebury College in 2008 with a B.A. in English and Creative Writing. After graduation she began working at McCann Erickson as a Copywriter in its digital group, serving clients such as Kohl's, Weight Watchers, and MasterCard. She developed an expertise in social media marketing while working on Kohl's and subsequently ecided to form her own independent agency, serving corporate clients' social media programs, which she continues to manage.
She joined USIndoor as its Media Manager in the summer of 2010, where she manages its website's interactive features and forums and provides training on social media for its facility and corporate members.